John Kotter - Vision Quotes

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No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.

John Kotter

Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.

John Kotter

Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.

John Kotter

Budgeting is a math exercise, number crunching. Planning is a logical, linear process. Strategizing requires a great deal of information about customers and competitors, along with conceptual skills. Visioning uses a very different part of the brain than budgeting. As the name implies, it involves trying to see possible futures. It inevitably has both a creative and emotional component (e. g., How do we feel about the options?). When you use orthodox planning to create a vision, frustration and failure are inevitable.

John Kotter

Without conviction that you can make change happen, you will not act, even if you see the vision. Your feelings will hold you back.

John Kotter

Great vision communication usually means heartfelt messages are coming from real human beings.

John Kotter