John Caples Quote

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

Tested Advertising Methods: How to Profit by Removing Guesswork (ed. 1932)

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.