John Caples Quote

If the headline is a good one, it is a relatively simple matter to write the copy.


Tested Advertising Methods: How to Profit by Removing Guesswork (ed. 1932)


If the headline is a good one, it is a relatively simple matter to write the copy.

If the headline is a good one, it is a relatively simple matter to write the copy.

If the headline is a good one, it is a relatively simple matter to write the copy.

If the headline is a good one, it is a relatively simple matter to write the copy.