John Caples Quote

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you want to say - even if it takes 20 words to do than make it short and fail to express your idea.

Tested Advertising Methods: How to Profit by Removing Guesswork (ed. 1932)

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you want to say - even if it...

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you want to say - even if it...

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you want to say - even if it...

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you want to say - even if it...