Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
Guerrilla Marketing: Cutting-edge strategies for the 21st century (ed. Hachette UK, 2011) - ISBN: 9780748131891
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
Guerrilla Marketing: Cutting-edge strategies for the 21st century (ed. Hachette UK, 2011) - ISBN: 9780748131891