Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.


Guerrilla Marketing: Cutting-edge strategies for the 21st century (ed. Hachette UK, 2011) - ISBN: 9780748131891


Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.