When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It's about them. I hope you never forget that.


Guerrilla Marketing: Cutting-edge strategies for the 21st century (ed. Hachette UK, 2011) - ISBN: 9780748131891

Jay Conrad Levinson Quotes

When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. ...

When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. ...

When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. ...

When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. ...