James C. Collins Quote

Core values = The organization's essential and enduring tenets – a small set of general guiding principles, not to be confused with specific cultural or operating practices, and not to be compromised for financial gain or short-term expediency.


Built to Last: Successful Habits of Visionary Companies, 1994


Core values = The organization's essential and enduring tenets – a small set of general guiding principles, not to be confused with specific...

Core values = The organization's essential and enduring tenets – a small set of general guiding principles, not to be confused with specific...

Core values = The organization's essential and enduring tenets – a small set of general guiding principles, not to be confused with specific...

Core values = The organization's essential and enduring tenets – a small set of general guiding principles, not to be confused with specific...