James C. Collins Quote

The good news is that one of the key elements of being a visionary company is strikingly simple: Good old-fashioned hard work, dedication to improvement, and continually building for the future will take you a long way... The bad news is that creating a visionary company requires huge quantities of good old-fashioned hard work, dedication to improvement, and continually building for the future. There are no shortcuts. There are no magic potions. There are no work-arounds. To build a visionary company, you've got to be ready for the long, hard pull. Success is never final.

p. 199 - Built to Last: Successful Habits of Visionary Companies, 1994