It is not enough for a leader to have a vision. A leader needs to attract followers, men and women who can commit themselves to the new ideal of customer focus. But if the mobilization process is to succeed, those followers must become leaders, too, finding their own sense of purpose in the shared challenge and spreading the call and vision of change.

Cited in: Don Soderquist (2005), The Wal-Mart Way, p. 7 - Reengineering management, 1995