Jacob Jacoby Quote

Brand loyal behavior is defined as the overt act of selective repeat purchasing based on evaluative psychological decision processes, while brand loyal attitudes are the underlying predisposition to behave in such a selective fashion.


Jacob Jacoby (1971), "A Model of Multi-Brand Loyalty," Journal of Advertising Research, 11 (3), p. 26


Brand loyal behavior is defined as the overt act of selective repeat purchasing based on evaluative psychological decision processes, while brand...

Brand loyal behavior is defined as the overt act of selective repeat purchasing based on evaluative psychological decision processes, while brand...

Brand loyal behavior is defined as the overt act of selective repeat purchasing based on evaluative psychological decision processes, while brand...

Brand loyal behavior is defined as the overt act of selective repeat purchasing based on evaluative psychological decision processes, while brand...