Before one could speak of brand loyal, one must have the opportunity of being disloyal.


p. 82 - Brand loyalty, 1978


Before one could speak of brand loyal, one must have the opportunity of being disloyal.

Before one could speak of brand loyal, one must have the opportunity of being disloyal.

Before one could speak of brand loyal, one must have the opportunity of being disloyal.

Before one could speak of brand loyal, one must have the opportunity of being disloyal.