I don't care if you call it AO for Adults Only, or Chopped Liver or Father Goose. Your movie will still have the stigma of being in a category that's going to be inhabited by the very worst of pictures.

On changing the un-trademarked "X" rating to an "A" for Adults; it was eventually changed to the trademarked "NC-17". The New York Times (5 March 1987)