Igor Ansoff Quote

The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path in the external environment.


p. 110 - Corporate Strategy, 1965

Picture Quote 1

The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path...

Picture Quote 2

The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path...

Picture Quote 3

The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path...

Picture Quote 4

The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path...