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By searching out opportunities which match its strengths the firm can optimize the synergistic effects.

Igor Ansoff
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A natural companion to the competitive advantage is the synergy component of strategy. This requires that opportunities within the scope possess characteristics which will enhance synergy.

Igor Ansoff
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This theory maintains that the objectives of the firm should be derived by balancing the conflicting claims of the various 'stakeholders' in the firm: managers, workers, stockholders, suppliers, vendors. The firm has a responsibility to all of these and must configure its objectives so as to give each a measure of satisfaction. Profit which is a return on investment to the stockholder is one of such satisfactions, but does not receive special predominance in the objective structure,

Igor Ansoff
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The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path in the external environment.

Igor Ansoff

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The modern mind is in complete disarray. Knowledge has stretched itself to the point where neither the world nor our intelligence can find any foot-hold. It is a fact that we are suffering from nihilism.
Albert Camus

Igor Ansoff

Igor Ansoff

Born: December 12, 1918
Died: July 14, 2002 (aged 83)
Bio: Harry Igor Ansoff was a Russian American applied mathematician and business manager. He is known as the father of strategic management.
Known for:
  1. Implanting strategic management (1984)
  2. The new corporate strategy (1988)
  3. Strategic Management (1979)
  4. Business strategy: selected readings (1969)

WikipediaIgor Ansoff on Wikipedia

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