Howard Raiffa Quote

Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.


Part III, Chapter 11, Tradeoffs and Concessions, p. 155 - The Art and Science of Negotiation (1982)


Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.

Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.

Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.

Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.