Howard Gossage Quote

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.


Is there any hope for advertising? (ed. Univ of Illinois Pr, 1986) - ISBN: 9780252012785


The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.