Howard Gossage Quotes

5 Sourced Quotes

To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.

Howard Gossage

We see advertising actually creating and naming taboos. The most famous, B.O. and Halitosis, are archaeological specimens from an age which we might fix as either Late Iron Tonic or Early Soap.... Bad breath and body odor have always existed, of course, but as individual matters. To transfer them from personal idiosyncrasies into tribal taboos is a magicianly trick indeed.

Howard Gossage

I long for the day when advertising will become a business for a grown man.

Howard Gossage

The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.

Howard Gossage

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Howard Gossage