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Herbert Marcuse -
One-Dimensional Man (1964)
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This language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction; by substituting images for concepts. It denies or absorbs the transcendent vocabulary; it does not search for but establishes and imposes truth and falsehood.
Herbert Marcuse
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The capabilities (intellectual and material) of contemporary society are immeasurably greater than ever before—which means that the scope of society's domination over the individual is immeasurably greater than ever before. Our society distinguishes itself by conquering the centrifugal social forces with Technology rather than Terror, on the dual basis of an overwhelming efficiency and an increasing standard of living.
Herbert Marcuse
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The world of immediate experience—the world in which we find ourselves living—must be comprehended, transformed, even subverted in order to become that which it really is.
Herbert Marcuse
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In the form of the oeuvre, the actual circumstances are placed in another dimension where the given reality shows itself as that which it is. Thus it tells the truth about itself; its language ceases to be that of deception, ignorance, and submission. Fiction calls the facts by their name and their reign collapses; fiction subverts everyday experience and shows it to be mutilated and false.
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Operational analysis … cannot raise the decisive question whether the consent itself was not the work of manipulation—a question for which the actual state of affairs provides ample justification. The analysis cannot raise it because it would transcend its terms toward transitive meaning—toward a concept of democracy which would reveal the democratic election as a rather limited democratic process. Precisely such a non-operational concept is the one rejected by the authors as unrealistic because it defines democracy on too articulate a level as the clear-cut control of representation by the electorate—popular control as popular sovereignty.
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Institutionalized desublimation thus appears to be an aspect of the conquest of transcendence achieved by the one-dimensional society. Just as this society tends to reduce, and even absorb opposition (the qualitative difference!) in the realm of politics and higher culture, so it does in the instinctual sphere. The result is the atrophy of the mental organs for grasping the contradictions and the alternatives and, in the one remaining dimension of technological rationality, the Happy Consciousness comes to prevail.
Herbert Marcuse
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All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual's own.
Herbert Marcuse
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One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.
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Freed from the sublimated form which was the very token of its irreconcilable dreams—a form which is the style, the language in which the story is told—sexuality turns into a vehicle for the bestsellers of oppression. … This society turns everything it touches into a potential source of progress and of exploitation, of drudgery and satisfaction, of freedom and of oppression. Sexuality is no exception.
Herbert Marcuse
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The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced—deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.
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The tangible source of exploitation disappears behind the façade of objective rationality.
Herbert Marcuse
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The judgment that human life is worth living, or rather can and ought to be made worth living, … underlies all intellectual effort; it is the a priori of social theory, and its rejection (which is perfectly logical) rejects theory itself.
Herbert Marcuse
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The slaves of developed industrial civilization are sublimated slaves.
Herbert Marcuse
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The Superego, in censoring the unconscious and in implanting conscience, also censors the censor.
Herbert Marcuse
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Non-operational ideas are non-behavioral and subversive. The movement of thought is stopped at barriers which appear as the limits of Reason itself.
Herbert Marcuse
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Is this fight against history part of the fight against a dimension of the mind in which centrifugal faculties and forces might develop—faculties and forces that might hinder the total coordination of the individual with the society? Remembrance of the Fast may give rise to dangerous insights, and the established society seems to be apprehensive of the subversive contents of memory. Remembrance is a mode of dissociation from the given facts, a mode of mediation which breaks, for short moments, the omnipresent power of the given facts. Memory recalls the terror and the hope that passed. Both come to life again
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The philosopher … subjects experience to his critical judgment, and this contains a value judgment — namely, that freedom from toil is preferable to toil, and an intelligent life is preferable to a stupid life. It so happened that philosophy was born with these values. Scientific thought had to break this union of value judgment and analysis, for it became increasingly clear that the philosophic values did not guide the organisation of society.
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Many, and I think the determining, constitutive facts remain outside the reach of the operational concept. And by virtue of this limitation—this methodological injunction against transitive concepts which might show the facts in their true light and call them by their true name—the descriptive analysis of the facts blocks the apprehension of facts and becomes an element of the ideology that sustains the facts. Proclaiming the existing social reality as its own norm, this sociology fortifies in the individuals the faithless faith in the reality whose victims they are.
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The society which projects and undertakes the technological transformation of nature alters the base of domination by gradually replacing personal dependence (of the slave on the master, the serf on the lord of the manor, the lord on the donor of the fief, etc.) with dependence on the objective order of things (on economic laws, the market etc.).
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The methods of logical procedure are very different in ancient and modem logic, but behind all difference is the construction of a universally valid order of thought, neutral with respect to material content. Long before technological man and technological nature emerged as the objects of rational control and calculation, the mind was made susceptible to abstract generalization. Terms which could be organized into a coherent logical system, free from contradiction or with manageable contradiction, were separated from those which could not. Distinction was made between the universal, calculable, objective and the particular, incalculable, subjective dimension of thought.
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In [Aristotle's] formal logic, thought is organized in a manner very different from that of the Platonic dialogue. In this formal logic, thought is indifferent toward its objects. Whether they are mental or physical, whether they pertain to society or to nature, they become subject to the same general laws of organization, calculation, and conclusion — but they do so as fungible signs or symbols, in abstraction from their particular substance. This general quality (quantitative quality) is the precondition of law and order — in logic as well as in society — the price of universal control.
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If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this kind of freedom would be one of the greatest achievements of civilization. The technological processes of mechanization and standardization might release individual energy into a yet uncharted realm of freedom beyond necessity. The very structure of human existence would be altered; the individual would be liberated from the work world's imposing upon him alien needs and alien possibilities. The individual would be free to exert autonomy over a life that would be his own.
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Thought and speech are of a thinking and speaking subject, and if the life of the latter depends on the performance of a superimposed function, it depends on fulfilling the requirements of this function — thus it depends on those who control these requirements.
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Such abstraction which refuses to accept the given universe of facts as the final context of validation, such transcending analysis of the facts in the light of their arrested and denied possibilities, pertains to the very structure of social theory.
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Paul Valéry insists on the inescapable commitment of the poetic language to the negation. The verses of this language ne parlent jamais que de choses absentes. They speak of that which, though absent, haunts the established universe of discourse and behavior as its most tabooed possibility—neither heaven nor hell, neither good nor evil but simply le bonheur.
Herbert Marcuse
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Quote of the day
About one-fifth of the people are against everything all the time.
Robert F. Kennedy
Herbert Marcuse
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Born:
July 19, 1898
Died:
July 29, 1979
(aged 81)
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