Fashion is the great governor of this world; it presides, not only in matters of dress and amusement, but in law, physic, politics, religion, and all other things of the gravest kind; indeed, the wisest of men would be puzzled to give any better reason why particular forms in all these have been at certain times universally received, and at others universally rejected, than that they were in or out of fashion.

The Works of Henry Fielding, Esq;:... concluded (ed. 1766)