The masses demand a fighting President, and that means you've got to offend somebody, because the way I see it, a strong offense is the best attack.
So what can you offend?
That's an easy one. Offend the other candidates, because they'll be too busy talking to hear you, and besides, they might not vote for you anyway.
Ch. 6 : How not to offend anybody - How to Become President (1940)