Gordon Bethune Quote

It all sounds almost silly, but the fact is that the only way to change a corporate culture is to just change it.

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback (ed. Wiley, 1999) - ISBN: 9780471356523

It all sounds almost silly, but the fact is that the only way to change a corporate culture is to just change it.

It all sounds almost silly, but the fact is that the only way to change a corporate culture is to just change it.

It all sounds almost silly, but the fact is that the only way to change a corporate culture is to just change it.

It all sounds almost silly, but the fact is that the only way to change a corporate culture is to just change it.