When we come before the school board, most often we do not face those interested in the education of our children, but those interested in the maintenance of power. These contests are war. Any other paradigm is an illusion. It is not a mere contest, like athletes plunging down the hill on skis for the fastest time. It is not a dance in which the most graceful will be rewarded with a medal. This is war. Once we understand that the struggle is war, we can wage war and win.
The key to winning any war is to control the war. This does not mean I seek to control my opponent.

Ch. 12 The Unbeatable Power Argument : Delivering the Knockout p. 196 - How to Argue and Win Every Time (1995)