Marketing has long known how to exploit fads and how to...

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Marketing has long known how to exploit fads and how to develop trends.

p. 6 - Crossing the Chasm, 1991

Geoffrey Moore Quotes

Marketing has long known how to exploit fads and how to develop trends.

Marketing has long known how to exploit fads and how to develop trends.

Marketing has long known how to exploit fads and how to develop trends.

Marketing has long known how to exploit fads and how to develop trends.

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Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.

Geoffrey Moore

Geoffrey Moore

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Born: July 31, 1946 (age 78)

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