Geoffrey Moore Quote

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

p. 67 - Crossing the Chasm, 1991

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.

You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use.