François de La Rochefoucauld Quote

Thousands of people with good qualities are displeasing; thousands pleasing with far less abilities, and why? Because the first wish to appear to be what they are not, the second are what they appear. Some of the advantages or disadvantages that we have received from nature please in proportion as we know the air, the style, the manner, the sentiments that coincide with our condition and our appearance, and displease in the proportion they are removed from that point.

Reflections on Various Subjects (1665–1678)