Frank Luntz Quote

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.


Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (ed. Hachette Books, 2011) - ISBN: 9781401396541


Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost...

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost...

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost...

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost...