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Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

Frank Luntz

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By their victory, the 3rd, 4th and 5th Marine Divisions and other units of the Fifth Amphibious Corps have made an accounting to their country which only history will be able to value fully. Among the Americans serving on Iwo island, uncommon valor was a common virtue.
Chester W. Nimitz

Frank Luntz

Frank Luntz
Creative Commons

Born: February 23, 1962 (age 63)
Bio: Frank I. Luntz is an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes.

WikipediaFrank Luntz on Wikipedia

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