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The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown. These facts few psychologists will dispute, and their admitted truth must establish for all time the genuineness and dignity of the weirdly horrible tale as a literary form.
Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have. The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, it results in confusion, fear, and retreat. [...] The third rule is: Whenever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat.
My aim then was to whip the rebels, to humble their pride, to follow them to their inmost recesses, and make them fear and dread us. 'Fear of the Lord is the beginning of wisdom.' I did not want them to cast in our teeth what General Hood had once done at Atlanta, that we had to call on their slaves to help us to subdue them. But, as regards kindness to the race..., I assert that no army ever did more for that race than the one I commanded at Savannah.