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You can trust a crystal ball about as far as you can throw it.
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The clichés of a culture sometimes tell the deepest truths.
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It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.
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America is a consumer culture, and when we change what we buy — and how we buy it — we'll change who we are.
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Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
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The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
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This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.
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Cocooning is about insulation and avoidance, peace and protection, coziness and control — a sort of hyper-nesting.
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Send me out into another life. But get me back for supper.
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For the first time ever in the history of mankind, the wilderness is safer than "civilization."
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We can never give up the belief that the good guys always win. And that we are the good guys.
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The future bears a great resemblance to the past, only more so.
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To offset a depersonalized society, consumers crave recognition of their individuality.
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Just before consumers stop doing something, they do it with a vengeance.
Faith Popcorn
Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Faith Popcorn
Born:
February 11, 1947
(age 77)
Bio:
Faith Popcorn is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report, Clicking, and EVEolution.
Known for:
The Popcorn report (1991)
EVEolution (2000)
Dictionary of the future (2001)
Faith Popcorn on Wikipedia
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