Whether we know it or not, we always approach the past with some preconceived ideas, with a rudimentary theory we wish to test. In this as in many other respects the cultural historian does not differ all that much from his predecessor, the traveller to foreign lands. Not the professional traveller who is only interested in one particular errand, be it the exploration of a country's kinship system or its hydroelectric schemes, but the broad-minded traveller who wants to understand the culture of the country in which he finds himself.
In Search of Cultural History (1969)