Eric Ries - Time Quotes

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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.

Eric Ries

Because startups often accidentally build something nobody wants, it doesn't matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

Eric Ries

The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.

Eric Ries

The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

Eric Ries

By the time that product is ready to be distributed widely, it will already have established customers.

Eric Ries

Customers don't care how much time something takes to build. They care only if it serves their needs.

Eric Ries

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

Eric Ries