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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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We must learn what customers really want, not what they say they want or what we think they should want.
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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.
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The way forward is to learn to see every startup in any industry as a grand experiment.
Eric Ries
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Eric Ries
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Born:
September 22, 1978
(age 46)
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