For all great innovations, someone took a risk. They risked capital; they risked their energy; they risked their opportunity cost; and more important, they risked failure. We can't innovate without the belief that we can succeed, the confidence that others will be there to help us on the journey, and the security that we will not be punished if we fail to reach our goal. A fast-moving world demands innovation for long-term success.

How: Why How We Do Anything Means Everything (ed. 2011)