Companies that understand the purpose and philosophy behind the "why" are usually astute, high- performing organizations that tap directly into the pulse of those they benefit the most. When utilized correctly, this understanding can create a powerful sense of duty and purpose for business teams because the employees know exactly whom they are working for and to what end.

Great Teams: 16 Things High Performing Organizations Do Differently (ed. HarperCollins Christian Publishing, 2016) - ISBN: 9780718080570