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One of the most significant design principles is to omit the unimportant in order to emphasize the important.

Dieter Rams

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Some men are born mediocre, some men achieve mediocrity, and some men have mediocrity thrust upon them. With Major Major it had been all three. Based on quote from Shakespeare, Twelfth Night Act II, scene v: Some are born great, some achieve greatness, and some have greatness thrust upon 'em.
Joseph Heller

Dieter Rams

Dieter Rams
Creative Commons

Born: May 20, 1932 (age 93)
Bio: H.C. Dieter Rams is a German industrial designer and retired academic closely associated with the consumer products company Braun and the Functionalist school of industrial design.
Known for:
  1. Less but Better (1995)
  2. Dieter Rams Haus (2001)

WikipediaDieter Rams on Wikipedia

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