Dick Morris - Campaign Quotes

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Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.

Dick Morris

The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need for a 'permanent campaign' to sell a president's policies all the more crucial.

Dick Morris

The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.

Dick Morris

Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to overwhelm their adversaries, the GOP uses huge campaign budgets as a substitute for strategy, thought or issues.

Dick Morris