David Ogilvy - Advertising Quotes

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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

Advertising reflects the mores of society, but it does not influence them.

David Ogilvy

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

David Ogilvy

There isn't any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

David Ogilvy