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David Ogilvy -
Advertising
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Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
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Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
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There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
David Ogilvy
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There isn't any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
David Ogilvy
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Quote of the day
No longer shall I paint interiors with men reading and women knitting. I will paint living people who breathe and feel and suffer and love.
Edvard Munch
David Ogilvy
Born:
June 23, 1911
Died:
July 21, 1999
(aged 88)
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