Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.


As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990), p. 86.

David Ogilvy Quotes

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.