David Ogilvy Quote

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.


As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990), p. 86.

Picture Quote 1

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute...

Picture Quote 2

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute...

Picture Quote 3

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute...

Picture Quote 4

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute...