David Ogilvy Quote

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.


Confessions of an advertising man (ed. Holiday House, 1963)


It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its...

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its...

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its...

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its...