Daniel Kahneman Quote

This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.


Thinking, Fast and Slow (ed. Farrar, Straus and Giroux, 2011) - ISBN: 9781429969352


This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing...

This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing...

This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing...

This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing...