Dale Carnegie - How to Win Friends and Influence People (1936)

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It isn't what you have or who you are or where you are or what you're doing that makes you happy or unhappy. It's what you think of it. Two people may in the same place doing the same thing, and yet one may be miserable and the other happy. Why? Because of a different mental attitude.

Dale Carnegie
You can dramatize your ideas in business or in any other aspect of your life. It's easy

Dale Carnegie
When Theodore Roosevelt was in the White House, he confessed that if he could be right 75 percent of the time, he would reach the highest measure of his expectation.... If that was the highest rating that one of the most distinguished men of the twentieth century could hope to obtain, what about you and me?

Dale Carnegie
Remember that the people you are talking to are a hundred times more interested in themselves and their wants and problems than they are in you and your problems.

Dale Carnegie
Act as if you were already happy and that will tend to make you happy.

Dale Carnegie
Arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.

Dale Carnegie
Your smile brightens the lives of all who see it. To someone who has seen a dozen people frown, scowl or turn their faces away, your smile is like the sun breaking through the clouds.

Dale Carnegie
All men have fears, but the brave put down their fears and go forward, sometimes to death, but always to victory.

Dale Carnegie
There is one all-important law of human conduct. If we obey that law, we shall almost never get into trouble. In fact, that law, if obeyed, will bring us countless friends and constant happiness. But the very instant we break the law, we shall get into endless trouble. The law is this: Always make the other person feel important.

Dale Carnegie
There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error

Dale Carnegie
Most people don't remember names, for the simple reason that they don't take the time and energy necessary to concentrate and repeat and fix names indelibly in their minds. They make excuses for themselves; they are too busy.

Dale Carnegie
Remember that a person's name is to that person the sweetest and most important sound in any language.

Dale Carnegie
I can look back at my own life and see where a few words of praise have sharply changed my entire future. Can't you say the same thing about your life?

Dale Carnegie
Abilities wither under criticism, the blossom under encouragement.

Dale Carnegie
By criticizing, we do not make lasting changes and often incur resentment.

Dale Carnegie
The ideas I stand for are not mine. I borrowed them from Socrates. I swiped them from Chesterfield. I stole them from Jesus. And I put them in a book. If you don't like their rules whose would you use?

Dale Carnegie
Merely stating a truth isn't enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship.

Dale Carnegie
Flattery is telling the other person precisely what he thinks about himself.

Dale Carnegie