Constantinos C. Markides Quote

The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.


Constantinos C. Markides. "Competitive strategy research's impact on practice," in: Handbook of Research on Competitive Strategy, Giovanni Battista Dagnino (ed.), 2012 p. 561


The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.

The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.

The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.

The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.