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It is important here to clarify the difference between 'strategic assets' and 'core competences.' Strategic assets are assets that underpin a firm's cost or differentiation advantage in a particular market and that are imperfectly imitable, imperfectly substitutable and imperfectly tradeable. These assets also tend to be market- specific. An example would be Honda's dealer network distributing and servicing its motorbikes. On the other hand, core competences are the pool of experience, knowledge and systems, etc. that can be deployed to reduce the cost or time required in creating or expanding the stock of strategic assets.
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A fundamental part of any firm's corporate strategy is its choice of what portfolio of business to compete in. According to the academic literature, this decision should reflect the 'superiority' of related diversification over unrelated diversification... This is because related diversification presumably allows the corporate center to exploit the interrelationships that exist among its different businesses (SBUs) and so achieve cost and/or differentiation competitive advantages over its rivals.
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Successful innovators focused on technology as a driver of value, not just as a tool for operational efficiency.
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The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.
Constantinos C. Markides
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Constantinos C. Markides
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Constantinos C. Markides Cypriot economist and Robert P. Bauman Professor of Strategic Leadership at London Business School, since 1990. He was listed among the Forbes.com list of Most Influential Management Gurus.
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