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Clayton M. Christensen -
Innovation
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Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream
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The prediction of [my disruption] theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. History speaks pretty loudly on that, that the probability of success is going to be limited.
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Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.
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Only the general manager can mold the resources, processes, and values that affect innovation, into a coherent capability to develop and launch superior new products and services repeatedly.
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Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.
Clayton M. Christensen
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No written law has ever been more binding than unwritten custom supported by popular opinion.
Carrie Chapman Catt
Clayton M. Christensen
Creative Commons
Born:
April 6, 1952
Died:
January 23, 2020
(aged 67)
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