Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.


The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (ed. Harvard Business Review Press, 2015) - ISBN: 9781633691797

Clayton M. Christensen Quotes

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.