[Key Account Management is] the extent to which an...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average accounts.

Christian Homburg

p. 46 - "A configurational perspective on key account management", 2002

Christian Homburg Quotes

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...