Christian Homburg Quote

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average accounts.


p. 46 - "A configurational perspective on key account management", 2002


[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...

[Key Account Management is] the extent to which an organization achieves better relationship outcomes for its Key Accounts than for its average...