People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.


Christian Homburg, Jan Wieseke, and Wayne D. Hoyer. "Social identity and the service-profit chain." Journal of Marketing 73.2 (2009). p. 54

Christian Homburg Quotes

People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.

People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.

People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.

People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong.