For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.


Ch. 1, p. 24 - The Long Tail: Why the Future of Business Is Selling Less of More (2006)

Chris Anderson Quotes

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally...

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally...

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally...

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally...