Bruce Fairchild Barton - Work Quotes

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Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire - the craving to process, which is the strongest incentive to produce. To satisfy this craving the factory was impelled to turn itself into a growing factory; and then, by the pressure of mass demand, into many factories. Mass production made possible mass economies, reflected in declining prices, until the product that began as the luxury of the rich became the possession of every family that was willing to work.

Bruce Fairchild Barton
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.

Bruce Fairchild Barton
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Bruce Fairchild Barton
Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

Bruce Fairchild Barton
The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

Bruce Fairchild Barton